Kampala, Uganda – 22nd February 2023: Vivo Energy Uganda, the marketer and distributor of Shell fuels and lubricants, has launched a campaign called ‘Genda Okikube’ for drivers of commercial vehicles and public transportation that aims to support their ambition to succeed at their jobs.
Through the campaign, the company, through its Shell Rimula brand of engine oil, will offer generous rewards for drivers of commercial vehicles for every purchase of a 5-litre pack of Shell Rimula at targeted Shell stations and spare part shops countrywide.
Speaking at the launch held at Nateete Taxi Park, Mr. Johan Grobbelaar, the Managing Director at Vivo Energy Uganda said, “The commercial transport sector was subjected to a turbulent operating environment during the current Covid-19 outbreak that has impacted the cost of doing business. With the ‘Genda Okikube’ campaign, we hope to help commercial drivers effectively manage their operating costs and drive their cars more productively. Drivers who use Shell Rimula can testify to the efficiency it provides, because it is designed to contribute to a considerable decrease in vehicle maintenance and operating expenses, thereby increasing their profitability.”
“For the next 12 weeks, we shall reward 12,000 motorists with assorted prizes worth over 200 million shillings. ‘Genda Okikube’ is a commitment from Shell Rimula to support your passion for success. Both taxi and truck drivers who purchase 5 litres of Shell Rimula engine oil will enter a draw and stand a chance to win prizes weekly. Our rewards include t-shirts, caps, airtime, fuel, car service discounts, and school fees for a year for our weekly grand prize winners,” Grobbelaar added.
The campaign will reward drivers of heavy-duty diesel engine vehicles such as Dyna trucks, Elf, Fuso, Forward, Canter, taxi vans and other such vehicles across the country. The regular winners will receive assorted prizes ranging from airtime, fuel, car service discounts, and school fees rewards. A total of 24 drivers will win a year’s worth of school fees during the campaign. The intention is for the commercial drivers to fully discover the benefits of Shell Rimula as a high-quality engine oil.
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Mr. Alex Tusingwire, the Lubricants Manager at Vivo Energy Uganda revealed the company’s plans to conduct targeted training for taxi and truck drivers to skill them on the correct methods of vehicle maintenance, to bridge the knowledge gap and reduce vehicle breakdowns and downtime.
“Shell has been ranked the world’s leading global lubricants supplier over such a long period for our consistency in offering high-quality engine oils. Shell Rimula has specifically been designed for heavy-duty diesel engines that work hard to meet the needs that the tough terrain and environments our roads have to offer. Our goal, therefore, is to empower customers to make informed decisions so that they can get more value on every shilling spent on their vehicle maintenance,” said Tusingwire.
“Shell Rimula delivers better wear control, acid control, deposit, and Sludge protection for reduced maintenance costs, longer engine life, and better fuel efficiency. I encourage all drivers to participate in the ‘Genda Okikube’ campaign so that they can enjoy benefits both from Shell Rimula and the additional value this campaign has to offer,” Tusingwire concluded.
Airtel Mobile Commerce Uganda Limited (AMCUL) has today announced a strategic partnership with Prudential Assurance Uganda Limited and insurtech Turaco Insurance Brokers LTD to provide ‘Hospital Sente’, a low-cost hospital cash insurance product with Funeral Benefits, aimed at increasing access to insurance for underserved communities, and low-income individuals and families.
The cover aims to ease Airtel Money’s customers’ financial burden associated with hospital admissions and bereavement. Hospital Sente offers beneficiaries a cash pay-out if they are hospitalised. It is designed to provide affordable coverage for unserved individuals and families conveniently through Airtel’s Mobile money platform by dialing *185*7*6#.
The product which is underwritten by Prudential Uganda is offered through Airtel Money powered by Turaco, a micro-insuretech that is changing the face of micro-insurance in Uganda.
“We are excited to partner with Prudential Uganda to offer this innovative and affordable insurance product to our customers,” said Airtel Mobile Commerce Managing Director, Japheth Aritho. “We believe that this partnership will help increase access to insurance for low-income households and help protect families against unexpected events.”
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“We are proud to partner with Airtel Mobile Commerce Uganda Limited (AMCUL) to bring this important product to the Ugandan market,” said Prudential Uganda CEO, Tetteh Ayitevie. “We believe that this partnership will help us reach more customers and provide them with the financial protection they need.”
Hamza Mutebi, General Manager, Turaco said: “Most Ugandans today remain unreached by mainstream insurance, all while being the most vulnerable to financial shocks caused by illness, accidents, and death. Strategic partnerships like these remain critical to enabling underserved Ugandans access to affordable insurance that provides a safety net in their times of need and ultimately peace of mind. I thank Airtel Money and Prudential for joining us in driving mass market insurance adoption in Uganda”.
The product comes in three affordable plans; – The Platinum plan comes with a funeral benefit of UGX 4Million, a hospital cash pay-out of UGX 100,000 per night of admission at a premium of only UGX 5000 every month. The Gold plan provides a funeral benefit of UGX 2Million, a hospital cash pay-out of UGX 60,000 per night at a monthly premium of only UGX 3000. The Silver plan offers a funeral plan of UGX 1Million, and a hospital cash pay-out of UGX 40,00 per night of hospitalization at a monthly premium of UGX 1000.
Hospital Sente is available to all Airtel Money customers. For more information, customers can visit the Airtel Uganda website or contact customer service.
Alliance Francaise Kampala hosted its 2023 #FranceJobFairUg which was held on Saturday, 18th March at International French School which is located in Lugogo in Kampala.
The French Job Fair Uganda is organized by the Embassy of France in Uganda.
Both continuing university students and those that finished attended workshops on resume and cover letter writing, and mock job interviews, to prepare themselves for the competitive job market. They have also interacted with company representatives thus having the opportunity to strengthen their networks.
Addressing campuses, was the head of Cooperation and Cultural Affairs Mr. Yves Mercier who said that in the professional environment, French is a necessary asset and so he encouraged parents to take their children to learn the language.
He also added saying that training that includes different partners will create a platform for dialogue and the free exchange of ideas about our lives.
To celebrate Women’s Month, Private Sector Foundation Uganda (PSFU) and Mastercard Foundation successfully hosted Season 2 of the Annual Women’s Katale, a women-focused event held at the UMA showgrounds. The event brought together businesses from both the public and private sectors to showcase their products and services, drawing people from all walks of life.
Attendees benefited from business clinics facilitated by various institutions, covering topics relevant to business growth. Among the expert facilitators was Zeus The Agency, a dynamic marketing agency based in Ntinda that has won two consecutive awards for Best Digital Agency of the Year. Despite being a young agency, Zeus The Agency boasts extensive experience across various industries covering creative services, digital marketing, production, media, and PR.
Zeus Associate Creative Director: Onen Henry Bwomono & Account Mananger Damaris Wanjiku address the exhibitors.
At the event, Zeus provided attendees with valuable insights and knowledge on digital optimization for business growth. The agency emphasized the importance of businesses having a robust digital presence to reach untapped markets, highlighting the need for a strategic approach to digital marketing. Through their participation in the Annual Women’s Katale, Zeus The Agency reinforced its commitment to helping businesses thrive by providing innovative solutions that drive meaningful results.
Rita Arinaitwe, the Digital Lead at Zeus The Agency, emphasized the importance of creating exciting content and understanding audiences to fully reach targeted audiences.
State minister for Kampala visiting the zeus business clinic
“Effective content creation is crucial in modern digital marketing. At Zeus, we take a data-driven approach to develop high-quality content that resonates with our clients’ target customers. Our team of experienced writers, designers, and digital marketers work together to create impactful content that drives results,” she said.
Zeus the Agency also offered to set up and optimize social media pages for the SMEs at the event. The team provided guidance on creating effective content and engaging with their audience to empower these SMEs to grow their online presence and take their businesses to the next level. “Through initiatives like this, we hope to make a positive impact on the local business community and help businesses thrive in the digital age,” Rita added.
PSFU ED Stephen Asiimwe at the Zeus business clinic.
The event organizers promised and delivered networking opportunities for the thousands of revelers in attendance, with unique discounted products brought closer to potential customers, and business skills shared. The skills learned at the event motivated more women to venture into businesses they hadn’t thought of before, while the knowledge shared had most admitting it was the push they needed to start.
Angela Bagaine, a PSFU board member, also urged women to adopt innovativeness, cut out plagiarism in the business, and give their consumers options. The guest of honor, Hon Hajjati Minsa Kabanda, Minister for Kampala and Metropolitan Affairs, lauded the great work of PSFU and the various exhibitors for setting the pace of women’s entrepreneurship in the country.
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The event was capped off with wonderful performances from local divas, Winnie Nwagi and Etania, in an epic climax to what was a successful event.