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Six Tanzanian companies taking advantage of the country’s changing fortunes



Tanzania has recorded robust economic growth over the last decade and GDP is expected to grow at an average annual rate of 7% from 2014 to 2019. The country is experiencing progress in the private sector as local businesses increasingly take advantage of the young and growing population of about 48 million, rising income levels, and oil and gas discoveries that have attracted foreign investors.

How we made it in Africa takes a look at six interesting Tanzania-based businesses riding on the country’s emerging opportunities.

1. Black Tomato

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Black Tomato is a coffeehouse that currently runs two outlets in Dar es Salaam. Originally from Canada, Black Tomato founder Sandra Macdonald-Mulokozi moved to Tanzania 11 years ago.


“A decade ago I was craving a spot where I could get a good coffee, have Wi-Fi and sit the whole day and not be bothered. That was non-existent. But today I see growth opportunities,” says Macdonald-Mulokozi.

However, competition is growing as more local and foreign brands set up in Dar es Salaam, including South African franchises Rhapsody’s and News Cafe.

“As a small business owner, the way you keep life in your business is by always being creative, to keep ahead of the pack. We cannot outspend the competition in marketing, in terms of dollars. To push forward you need people who are motivated,” she says.

2. Ubongo Media

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Ubongo Media is a social enterprise which produces an interactive educational cartoon show that combines mathematical concepts with fun animation and catchy songs. Its 30-minute cartoon series, called Ubongo Kids, seeks to help learners understand basic maths concepts. The edu-cartoon series airs every weekend on the national TV station TBC, and across the region via Chinese pay TV company Star Times and Kenya’s NTV.


“Maths is seen by many children as a boring, hard subject. This attitude has a lot to do with how teachers teach maths. We wanted to make it cool and easier to understand,” says Cleng’a Ng’atigwa, co-founder of Ubongo Media.

The show has reached more than 1.5 million viewers, with kids who watch it recording a 4% improvement in maths.

The company generates revenue from corporate sponsorships, licensing to broadcasters and SMS interaction with kids.

“We now have Ubongo Kids in Swahili and English available to viewers in East Africa. And we intend taking the English version across the continent. There are 440 million children in Africa and we are bringing them a fun new way to learn. And that opens the door to a future of digital learning,” says chief operations officer, Doreen Kessy.

3. Juabar


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Energy company Juabar uses a franchise network of micro-business owners to offer phone charging services in off-grid areas using solar-powered kiosks.

The Juabar kiosk is a mobile, light-blue, small wagon, almost similar to what is used by ice-cream vendors. It can charge up to 20 phones at a time. The franchisees, called ‘Juapreneurs’, receive financing, technical support and sales training. They charge between 300 and 500 Tanzanian shillings ($0.14 to $0.23) to charge one phone, and are at liberty to set prices based on market dynamics. In return, they pay a monthly fee of 80,000 shillings ($37) to operate the kiosk as franchisees.

“I am from the US and most people there ask how we can take such a lot of money from people here. The interesting thing is that some of our entrepreneurs make up to three times what they pay us,” says Juabar co-founder Sachi DeCou. “[Initially] we were warned that franchisees would disappear with our kits. We thought about it a lot in the beginning and it was a big concern. But no one has ever run away with any of our kiosks.”

4. Akemi


Akemi is Tanzania’s first revolving restaurant. Established two years ago on the 21st floor of a commercial building in Dar es Salaam, it has become akin to a tourist site. Its clients include city workers, government officials, business people and tourists. Every day the restaurant offers a lunch buffet where diners pay Tsh.30,000 (US$14) to enjoy the food and beautiful views of the Indian Ocean, the harbour and the city.

“People feel excited when they come here and see the views. They can’t believeTanzania has a revolving restaurant,” says co-founder Priya Kanabar.


But running the restaurant is challenging and not as glamorous as one would imagine. To get it right Kanabar advises entrepreneurs to have a clear plan in the beginning, understand the basics such as their target clientele, make arrangements with reliable vendors and hire the best talent.

“You should have lots of patience and be flexible enough to adapt to changes as the market dictates,” she says.

5. Kinu Hub

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Kinu Hub is a tech innovation space located in Dar es Salaam that offers start-ups access to a working space, internet, an app testing centre, coaching and coffee. Successful enterprises are emerging out of Kinu Hub, proving that Tanzania can be a force to be reckoned with in the technology industry.

“Tanzania is often looked at as the slower brother in the region,” says co-founder Johnpaul Barretto. “It is great to have a space where teams can meet and compete, and then take on the region and show perceptions towards Tanzania are outdated.”


In Tanzania there are many challenges tech businesses can solve, from healthcare to education. However, running a tech start-up is not easy. The connectivity infrastructure is vulnerable to outages, there is insufficient supply of electricity, and regulations hinder the development of start-ups. But not all is gloom.

“Consumers are very ready to take on solutions. As long as you show that you are solving a problem or making life more efficient, people are willing to use your service and engage with you,” says Barretto.

6. Atsoko

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Beauty and cosmetics retail chain Atsoko is targeted at Tanzania’s urban women. It operates two stores in Dar es Salaam, and stocks products of the UK brand Sleek MakeUP and Swedish nail-care label Depend Cosmetic.

“The average spend per client is about US$15 to $20 per occasion for one or two products. But then we have sometimes women who come in and buy a whole kit for $100 or even $150,” says Atsoko founder Marie Englesson.


Atsoko is expanding its portfolio to include products of Revlon and Maybelline. It will also be doubling the stores it operates to four by the end of this month.

Ironically, in 2011 when Englesson approached global cosmetics brands to distribute their products in Tanzania, many indicated they were not interested in the market.

“They felt it was a little too early,” she recalls.

But now the tide is changing with more international brands eyeing the market.

Although running a business in Tanzania is challenging compared to her native Sweden, Englesson says one can adapt by taking a long-term approach, and being patient.


“It has been stressful but I don’t think I can go back to being an employee after this. It is a very creative process and you constantly see new opportunities and try to solve challenges. The one thing I can say for sure: it is never boring.”

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Airtel Mobile Commerce Uganda Limited (AMCUL) has today announced a strategic partnership with Prudential Assurance Uganda Limited and insurtech Turaco Insurance Brokers LTD to provide ‘Hospital Sente’, a low-cost hospital cash insurance product with Funeral Benefits, aimed at increasing access to insurance for underserved communities, and low-income individuals and families.

The cover aims to ease Airtel Money’s customers’ financial burden associated with hospital admissions and bereavement. Hospital Sente offers beneficiaries a cash pay-out if they are hospitalised.
It is designed to provide affordable coverage for unserved individuals and families conveniently through Airtel’s Mobile money platform by dialing *185*7*6#.

The product which is underwritten by Prudential Uganda is offered through Airtel Money powered by Turaco, a micro-insuretech that is changing the face of micro-insurance in Uganda.

“We are excited to partner with Prudential Uganda to offer this innovative and affordable insurance product to our customers,” said Airtel Mobile Commerce Managing Director, Japheth Aritho. “We believe that this partnership will help increase access to insurance for low-income households and help protect families against unexpected events.”


“We are proud to partner with Airtel Mobile Commerce Uganda Limited (AMCUL) to bring this important product to the Ugandan market,” said Prudential Uganda CEO, Tetteh Ayitevie. “We believe that this partnership will help us reach more customers and provide them with the financial protection they need.”

Hamza Mutebi, General Manager, Turaco said: “Most Ugandans today remain unreached by mainstream insurance, all while being the most vulnerable to financial shocks caused by illness, accidents, and death. Strategic partnerships like these remain critical to enabling underserved Ugandans access to affordable insurance that provides a safety net in their times of need and ultimately peace of mind. I thank Airtel Money and Prudential for joining us in driving mass market insurance adoption in Uganda”.

The product comes in three affordable plans; –
The Platinum plan comes with a funeral benefit of UGX 4Million, a hospital cash pay-out of UGX 100,000 per night of admission at a premium of only UGX 5000 every month. The Gold plan provides a funeral benefit of UGX 2Million, a hospital cash pay-out of UGX 60,000 per night at a monthly premium of only UGX 3000. The Silver plan offers a funeral plan of UGX 1Million, and a hospital cash pay-out of UGX 40,00 per night of hospitalization at a monthly premium of UGX 1000.

Hospital Sente is available to all Airtel Money customers. For more information, customers can visit the Airtel Uganda website or contact customer service.

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Parents Urged To Let Children Learn French Language



Alliance Francaise Kampala hosted its 2023 #FranceJobFairUg which was held on Saturday, 18th March at International French School which is located in Lugogo in Kampala.

The French Job Fair Uganda is organized by the Embassy of France in Uganda.

Both continuing university students and those that finished attended workshops on resume and cover letter writing, and mock job interviews, to prepare themselves for the competitive job market. They have also interacted with company representatives thus having the opportunity to strengthen their networks.

Addressing campuses, was the head of Cooperation and Cultural Affairs Mr. Yves Mercier who said that in the professional environment, French is a necessary asset and so he encouraged parents to take their children to learn the language.

He also added saying that training that includes different partners will create a platform for dialogue and the free exchange of ideas about our lives.


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Women Emphasized To Know The Importance Of Creating Exciting Content To Reach Targeted Audiences-Rita Arinaitwe Digital Lead At Zeus The Agency



To celebrate Women’s Month, Private Sector Foundation Uganda (PSFU) and Mastercard Foundation successfully hosted Season 2 of the Annual Women’s Katale, a women-focused event held at the UMA showgrounds. The event brought together businesses from both the public and private sectors to showcase their products and services, drawing people from all walks of life.

Attendees benefited from business clinics facilitated by various institutions, covering topics relevant to business growth. Among the expert facilitators was Zeus The Agency, a dynamic marketing agency based in Ntinda that has won two consecutive awards for Best Digital Agency of the Year. Despite being a young agency, Zeus The Agency boasts extensive experience across various industries covering creative services, digital marketing, production, media, and PR.

At the event, Zeus provided attendees with valuable insights and knowledge on digital optimization for business growth. The agency emphasized the importance of businesses having a robust digital presence to reach untapped markets, highlighting the need for a strategic approach to digital marketing. Through their participation in the Annual Women’s Katale, Zeus The Agency reinforced its commitment to helping businesses thrive by providing innovative solutions that drive meaningful results.

Rita Arinaitwe, the Digital Lead at Zeus The Agency, emphasized the importance of creating exciting content and understanding audiences to fully reach targeted audiences.

“Effective content creation is crucial in modern digital marketing. At Zeus, we take a data-driven approach to develop high-quality content that resonates with our clients’ target customers. Our team of experienced writers, designers, and digital marketers work together to create impactful content that drives results,” she said.

Zeus the Agency also offered to set up and optimize social media pages for the SMEs at the event. The team provided guidance on creating effective content and engaging with their audience to empower these SMEs to grow their online presence and take their businesses to the next level. “Through initiatives like this, we hope to make a positive impact on the local business community and help businesses thrive in the digital age,” Rita added.

The event organizers promised and delivered networking opportunities for the thousands of revelers in attendance, with unique discounted products brought closer to potential customers, and business skills shared. The skills learned at the event motivated more women to venture into businesses they hadn’t thought of before, while the knowledge shared had most admitting it was the push they needed to start.

Angela Bagaine, a PSFU board member, also urged women to adopt innovativeness, cut out plagiarism in the business, and give their consumers options. The guest of honor, Hon Hajjati Minsa Kabanda, Minister for Kampala and Metropolitan Affairs, lauded the great work of PSFU and the various exhibitors for setting the pace of women’s entrepreneurship in the country.


The event was capped off with wonderful performances from local divas, Winnie Nwagi and Etania, in an epic climax to what was a successful event.

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