Mountain Dew yesterday launched this year’s “Mountain Dew Xtreme Tour”, the tour will end in September and will be in different towns in the country.
Mountain Dew, which was launched onto the Ugandan market seven years ago, has been running the tour for the past couple of years and it has helped the brand to gain market share. It is now the third market leader brand in Uganda.
Motocross, an adrenaline-charging sport, and video-gaming; two of the global Mountain Dew platforms that the brand has developed in the last six years, in addition to wall climbing, skateboarding, powerising, among others, will be used as the flagship activities of the tour.
The tour, which will also have bashes, will cover Hoima, Masindi, Arua, Lira, Masaka, Fort Portal, Mbarara, Soroti, Jinja, Mbale, Bushenyi, Gulu, among other towns.
